What is Location Analytics?
Location analytics sometimes referred to as “geoanalytics is a process of adding geo data to a business’s data assets to extract more valuable insights. Throughout industries, various business data, including data on events, people, transactions, assets, and more, often includes a geographic component, which when added to an analysis of performance can facilitate to unlock new related insights. Location analytics helps to understand behavior of people and assets and create customized views and reports based on business criteria. Location analytics provides an organization with spatial analytics and other analytics capabilities to comprehend the data through a location-specific perspective and make predictions and optimize business practices accordingly.
Why do you need Location Analytics Solutions?
Our world is packed with connected mobile devices — from laptops, mobile phones, to smartwatches and fitness wearables, to asset-tracking beacons — all of which are designed to connect wirelessly utilizing protocols like Wi-Fi and Bluetooth Low Energy (BLE) to send and receive information. Gathering actionable insights about how these devices — and the people who carry them — interact in physical space can give organizations competitive advantage and enable them to differentiate as a business. Take your wireless networking beyond connectivity by leveraging location analytics and gain more insights into the behavior of people and things and how they interact in your physical spaces. Location analytics solution is implemented through both on-premise and cloud-based location services platform. Through smart wireless networks, businesses can gain valuable insights into how people and things move around their physical spaces. These actionable insights, help them deliver contextual engagements that are valuable and relevant. Further to looking at where people go, companies can also drive operational efficiencies by monitoring the location, movement, and utilization of assets.
Even though the most popular implementation of location analytics is in the retail industry, location analytics solutions can drive top-and bottom-line impact across multiple industries. For example, retail and hospitality organizations can use engagement toolkits to increase customer visits/traffic, customer satisfaction, loyalty, average basket size, and revenue through data-driven decisions. By leveraging location analytics healthcare or workspace customers can save time and costs, and enhance their productivity through efficient asset management. Below listed are some the benefits of how industries of all kinds can unlock value of location analytics:
Our Location Analytics Solutions
Proxima Networks offers rich location-based services, including location analytics, customer engagement toolkits, asset management, enterprise application integrations, and location-data APIs. We utilize your existing network, Wi-Fi and wired infrastructure to digitize physical spaces including people (visitors, guests, employees) and things (assets, sensors, smart devices).
Benefits of Location Analytics Solutions
- Hyper-local Intelligence : With location analytics, you can automatically turn data into location-based insights with beautiful, location-aware visualizations for Geographic Information System (GIS) and communicate with business users, analysts, scientists, and developers—everyone. This improved information management enhances collaboration within teams and helps everyone in the business make more informed decisions, often leading to reduced costs and increased revenue.
- Real-World Context: Unlike many other information visualizations, a map connects data to the real world, clearly showing how location relates to other data features. This context enhances insights obtained as analytics teams and end users drill down into visualizations. It’s often the optimal approach to add context and answer questions related to “where.” This greater context can help businesses find new opportunities and optimize operations.
- Actionable Insights: Location analytics enables users to create insightful geographical analysis instantly without the learning curve of other GIS tools. It provides the depth of analytical capabilities required for predictive analysis and other optimizations through location. It is the best of both worlds.
Proxima Networks specializes in implementing Location Analytics solutions in Dubai and across the UAE. We help clients from various industry verticals take actionable insights with Dynamic, Location-Based Analytics. Using location analytics, we help organizations leverage their wireless infrastructure alongside technologies like BLE to deliver a more personalized, tailored experience in real life and at scale. Contact us for a free consultation on Location Analytics solutions in Dubai and across the UAE.
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